Copywriting and transcreation for the market that has to read it.

I’m Svetlana Arnaudova, a copywriter in Porto. I write landing pages, product pages and emails in English and Bulgarian, and adapt existing copy for readers in the UK, the US, Portugal and Bulgaria.

Start a project See prices

PICK A LINE

ORIGINAL · Tagline

A unique refuge in the heart of Porto.

NOW WRITING FOR

WHY

British readers skim straight past "unique refuge". Understatement and a small joke do more.

Demo lines for fictional products, written to show approach. Not client work.

Same product, four markets. Pick one and watch the line change.

WHO

You might be here because…

Your Portuguese site works. The English one doesn’t.

It was translated, so every sentence is correct and nobody abroad feels anything reading it. You sell wine, cork, shoes, software or hotel rooms from the north of Portugal and need English that sells them the way the Portuguese version does.

You need clear English, not a London agency invoice.

You’re a small team shipping a product. You want a landing page and a welcome sequence written properly, once, by someone who asks good questions.

Your brand sounds sharp in Bulgarian and flat in English.

Or the other way round. Translation kept the words and lost the attitude. I work in both languages, so I can keep the attitude.

You’re bringing English copy to Portugal.

I adapt it for Portuguese readers and work with a native Portuguese reviewer on every PT-PT text, so the result reads like it was written here.

Not a fit: a 40-page technical manual that has to be translated by Friday. A translation agency will do that faster and cheaper than me, and I’ll happily say so.

Morning light on the Matosinhos waterfront, a small red boat in the distance

SVC

What I write

These are starting prices. You get a fixed quote once I’ve read your brief.

Landing pages · from €650
Website copy, up to 5 pages · from €1,600
Email sequences · from €750
Product descriptions · from €25 per item
Blog articles · from €220
Transcreation of existing copy · from €0.22 per source word
Brand voice guides · from €900

See every price and package

PRC

Brief, draft, final. That’s the whole process.

No mystery phases, no "discovery sprints". You always know which stage we’re in and what you’ll get next.

01 BRIEF

Brief

You tell me about the product, the reader and the market, by call or in writing. I ask the awkward questions now so they don’t come up in round two.

You get: a one-page summary of what the copy has to do, for whom, in which tone, plus a fixed price and a delivery date. The 50% deposit is due when you approve it.

02 DRAFT

Draft

The first thing you see from me is finished copy, headlines and buttons included. You read it, collect your team’s comments in one place, and send them back.

You get: the complete draft in a shared document, with margin notes explaining the choices. For transcreation, a back-translation of key lines so you can see what changed and why.

03 FINAL

Final

Your second revision round, then a clean final. The balance is due on delivery.

You get: final copy laid out so your developer can drop it straight in (headings, buttons, meta titles and descriptions marked), and the rights to use it once it’s paid in full.

Two revision rounds are included on every deliverable. Extra rounds are billed at €70 an hour.

SMP